Join us this month as we are led in discussion by Betsy Jones, Senior Sales & Catering Manager at the Sheraton National, as she takes us inside the various ethnic cultures to provide insight for our businesses to cater to this wedding market. The Sheraton National is one of the premiere venues in the Washington, DC Metro area that hosts elaborate & colorful ethnic weddings, and Betsy is at the helm of coordinating and organizing these large events. Our discussion will explore:
-The demographics; Who are they and where are they from?
-What are traditional activities or events that occur during their weddings?
-Common ethnic wedding terminology
-Resources to find other wedding professionals that specialize in ethnic weddings
-How this community is important to our wedding industry?
-What percentage of the wedding market does this culture pertain?
-The average wedding size and cost
-The style of wedding menu
-Wedding décor, Embellishments, Wedding Garments
-Etiquette; things we should know when dealing with the various cultures so that we do not offend anyone
-Venues in the Washington DC area that are known for hosting cultural weddings
-How this type of bride differs from the American Bride, and how are they similar?
-Learning the type of wedding ceremony and its formal name
Speaker
Betsy Jones, Catering & Sales Director
Sheraton National Hotel
Betsy Jones, began her 2nd career in the catering world as an on-site chef for local catering companies over 20 years ago.
After a few years, she decided to go into social and corporate event planning which began at the Hilton on King Street in Alexandria, and continued to her present location, the Sheraton National, approximately 5 years ago.
Betsy is a self-professed foodie and loves to plan events around various cuisines. From weddings to memorials and every type of social event, Betsy incorporates the client’s personality into their event. She states that, “Details are the key to a stress free event for clients; I try to be thorough in the gathering process and take notes which are included in my staff direction. Learning is the key to continuous fun as a planner; always being on top of new trends helps to keep the job fresh!”
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